About
My Journey so far
With 20+ years in finance, business development, and growth companies & startups, I’ve driven innovation, growth, and strategy — always with a customer-first mindset.
I believe in curiosity over comfort, and in building things we need tomorrow — not clinging to what worked yesterday. That’s how I work: lead with curiosity, shape with tomorrow. It’s also why I founded Vuja De Ventures.
Vuja de is born from a need to rethink — when the familiar no longer fits. Whether it’s shifting customer behavior, technological leaps or groundbreaking research, change invites us to pause and look again. To question the obvious. Reinvent the routine. Rethink the rules.
That’s the essence of vuja de: not déjà vu, but its opposite, a moment when you experience something familiar, but suddenly see it differently.
Strategic Advisory Services:
Latest
More is More - Joining FiBAN
I’m excited to share that I’ve joined FiBAN (Finnish Business Angels Network) to stay connected, support more, and continue learning. Being part of a community of like-minded individuals allows me to think more broadly across sectors and industries, gaining fresh perspectives and insights. It's not just about sharing my experience, but also about learning from the innovative minds around me. Here's to continuously growing, supporting startups, and embracing new ideas!
Advisory Services - Outside the Lines
I work with driven, inspiring founders, supporting them through the demands of building and scaling companies.
I advise on commercialisation, growth and sales strategies, funding, and founder resilience — helping leaders optimise decision-making, learn from setbacks, and build sustainable, high-performing teams that can scale with purpose.
Inspiration starts with a conversation
I love stepping on stage, joining panels, and jumping into podcast conversations about founder resilience, growth, and how to build bold, resilient teams that win for the long haul. If you’re curating conversations like these — I’d be happy to join.
Supporting Founders
I don’t do business inside the lines. The good stuff happens where sectors overlap, rules get challenged, and new ideas breathe.
I support early-stage founders—when values align and I can be helpful.
Testimonials
Unfiltered Feedback
Don’t take my word for it — hear it from the people who actually work with me.
Sanna
"She brings endless positive energy into every room and has a way of inspiring people to think bigger."
Lilly
"Relentless about insights and data — but what really stands out is how she listens. Somehow, she takes my scattered thoughts and makes them crystal clear.”
Peter
“She’s the kind of person you’d want as your team captain. Tough, fearless, and full of sisu.”
Contact
Get in Touch
Have a question or suggestion? Feel free to contact me using the form below.